ResearchCognitive clarity
Does multitasking actually cost you?
Last reviewed 17 August 2026
The verdict
The cost of switching between tasks is well established in laboratory work and grows with how complex the rules are. The separate and more alarming claim, that people who habitually multitask across media have worse cognitive control, produced an effect of 0.17 across 39 assays, and that association became nonsignificant once small-study bias was corrected.
Strength of evidence
- traditional
- emerging
- informed
- established
Real signal in the research, with small studies, small effects, or few controls holding it back. How we grade
What does switching cost?
Time, reliably. Rubinstein, Meyer and Evans ran four experiments in which people alternated between tasks such as solving maths problems and classifying shapes, and measured what alternation cost against doing the same work in sequence.
Switching produced consistent time costs. Those costs grew as the rules got more complex, shrank when a cue told people which task was coming, and were larger when moving from a familiar task to an unfamiliar one than the other way round.
Their account has two stages: shifting the goal, then activating the rules for the new task. The second stage is where the complexity penalty lands, which explains why switching between two hard things costs more than switching between two easy ones.
So is multitasking bad for you?
That is a different question, and it is the one that fell apart. A widely repeated study in 2009 reported that people who habitually consumed several media at once performed worse on tests of filtering out distraction, and the finding travelled fast.
Wiradhany and Nieuwenstein ran two replications with an average statistical power of 0.81. Across 14 tests, only five reached significance in the predicted direction, and only two survived a more conservative Bayesian analysis.
They then pooled 39 assays across 14 studies and found an association of 0.17. Small, but present.
What happened when they checked for bias?
It vanished. The funnel plot showed small studies clustered toward large positive effects, and Egger's test confirmed the asymmetry at p equals 0.005.
After correcting for that pattern using trim-and-fill, the association became nonsignificant. The authors' conclusion questions whether an association between media multitasking and distractibility in laboratory tasks exists at all.
This is the third time this pattern appears on this site. Ego depletion and growth mindset both shrank the same way, for the same reason: the studies that found something got published, and the ones that found nothing did not.
What survives?
The switching cost, which was always the better-evidenced half. Alternating between tasks takes longer than doing them in sequence, and that holds regardless of what kind of person you are.
What does not survive is the claim that habitual multitasking has damaged you as a general capacity. The measurement used for that, a self-report index of how much media people combine, may be insensitive to how long anyone actually multitasks.
The practical implication changes accordingly. The cost sits in the act rather than in your wiring, which means it is paid fresh each time and avoided the same way.
What is worth doing?
Sequence instead of alternating. The cost is per switch, so two tasks done one after another cost less than the same two interleaved.
Cue the next task before you leave the current one. Costs fell when people knew what was coming, so a note about where you stopped is doing real work.
Group similar work together. Switching penalties rose with rule complexity, which means moving between two tasks that share rules costs less than moving between two that do not.
And stop treating your attention as damaged. The attention span evidence lands in the same place: the behaviour changed, and the capacity is intact.
Questions people ask
- Does multitasking make you slower?
- Yes. Alternating between tasks produced consistent time costs that grew with rule complexity across four experiments.
- Are heavy multitaskers worse at concentrating?
- The pooled association was 0.17 across 39 assays, and it became nonsignificant after correcting for small-study bias.
- Why did the 2009 finding spread so widely?
- It was striking, it confirmed a suspicion people already held, and the replications came later and got less attention.
- What actually reduces the cost?
- Cues about the upcoming task reduced switching costs, and grouping tasks with similar rules avoids the complexity penalty.
Sources
Every linked source below was opened and checked on the review date. Where a record could not be opened, it is named in the text with no link.
Wiradhany W, Nieuwenstein MR (2017). Cognitive control in media multitaskers: Two replication studies and a meta-analysis. Attention, Perception and Psychophysics.
Two replications at average power 0.81 produced five significant results across 14 tests, only two surviving Bayesian analysis. Meta-analysis of 39 assays across 14 studies gave 0.17 with heterogeneity of 57 per cent. Funnel asymmetry confirmed by Egger's test at p equals 0.005, and the association became nonsignificant after trim-and-fill correction.
Rubinstein JS, Meyer DE, Evans JE (2001). Executive Control of Cognitive Processes in Task Switching. Journal of Experimental Psychology: Human Perception and Performance.
, volume 27, pages 763 to 797. Four experiments alternating between tasks such as maths problems and shape classification. Switching costs rose with rule complexity, fell with task cuing, and were larger switching from familiar to unfamiliar tasks. Cited in prose with no link because the record could not be opened for checking.